Virality has a much larger effect
on the world than just effecting airline customer service or getting a bigot
kicked out of school. Nahone and Hemsley talk about some of the biggest
changes, specifically large political movements from virality. The key example
they use when discussing this surprisingly enough comes from a time period long
before the Internet. The authors claim that viral information is now new, and
examples of rapidly moving information are still found before the Internet. To
prove all of this they use a story that most people are familiar with. On
December 1st, 1955 Rosa Parks was arrested for not giving up her
seat to a white person on a segregated bus. Instead of the Internet people used
phones, handbills, and word of mouth. (Hemsley & Nahon, 2013, p. 1) The
authors estimate that within three days over 40,000 African-Americans had heard
the news, and joined the famous boycott of the bus system. As we all know this
was a key stepping stone in the American Civil rights movement, and it was
virality that made it effective.
Political changes like what was
sparked from Rosa Parks still happen around the world today, and virality
continues to play a vital role. A great example of this can be seen with Ramesh
Srinivasan’s article about his journey to Egypt during their political
movement. The overthrow of the Mubarak regime in Egypt was the first major
revolution to occur with YouTube being extremely prevalent. The ease of being
able to point-shoot-and-upload allowed for people all over the world to see what
was really going on in Egypt. These videos got massive amounts of views daily, putting
this uprising in the international spotlight. Srinivasan felt he must see this
new, modern, revolution first hand.
The most surprising thing
Srinivasan saw when he was in Egypt took place during an actual riot. He had
heard reports that 10,000 people were being sprayed with teargas, but when he
actually went to check it out, not only was this true, but there was something
else going on. There was an entire group of people on the outskirts of the
riot, doing nothing but live tweeting away what was happening. (Srinivasan,
2013, p.55) This allowed detailed reports of the riots to get out to the world.
In Park’s case it took three whole days for 40000 people to hear about what had
happened, but now, 40000 people can see these tweets in just minutes. The
travel of information is vital to cause political change, and this is proven
evident in cases that have occurred over 50 years apart from each other.


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